15 years ago, the history of MERMAID began with a beautiful woman, who was a MERMAID at heart. She was so passionate to discover the beauty secrets that lay deep in the sea, that after a decade-long relentless commitment of an undying spirit combined with the curiosity of growing human technology, she finally discovered the precious mysteries of the sea and decided to share her priceless knowledge with the world, because she believed that, all life originates from the sea and every human deserves to celebrate their beauty.
Thus, the foundation of MERMAID was laid for the development of professional skin-care range, carefully curated for those who care for themselves and the environment.
A ‘Mermaid’ lives in harmony with the sea, and so the products are cruelty-free and eco-friendly. The name MERMAID has ever since stood on ethical grounds of development of high-quality skincare products lovingly curated and proudly made in India in collaboration with technology from Barcelona, Spain.
This is the story of our founder, the beautiful Ms. S J Arora, a true beauty in thought, heart and action. At, MERMAID, we hold high, and pledge to continue this tradition of respect and empowerment of women.
Thanks to 14 years of experience, we have advanced from being a pioneer to becoming a leader in marine cosmetics. In order to stay at the forefront of innovation whilst continuing to meet the highest expectations, we combine high quality standards with scientific curiosity and traditional values. The continuous enhancement of our product range, the use of natural raw materials from the sea and our commitment to social and environmental responsibility throughout our production and supply chain are especially important to us.